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Episode 90 | Is Master Data Management the Missing Link in Your AI Strategy? w/ Malcolm Hawker

In this episode of Data Unchained, we sit down with Malcolm Hawker, former Gartner analyst and Chief Data Officer at Profisee, to expose the real barriers to AI adoption. We explore why Master Data Management (MDM) is the foundation enterprises overlook, how decentralized systems and unstructured data derail governance, and why CDOs must evolve their role or risk irrelevance. This conversation challenges the myth of a single source of truth, breaks down the politics of data ownership, and offers a new vision for aligning data strategy with AI innovation.

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