Welcome from the CEO

Welcome, I wish to thank you for taking a moment to read our blog on Hammerspace.com.  We intend to use this digital space to promote our ideas for how the industry needs to evolve its approach to managing and consume data at scale.  Personally, Hammerspace is my third startup and easily the most ambitious.  I am lucky to have a world-class team of talent on board for this journey, and we will need every drop of it as we work to guide the industry into a fundamentally new mindset.

The world is ravenous for data, an appetite that shows no signs of slowing down.  Just a few years ago we couldn’t conceive of how much data that trends like DevOps, data analytics, AI, and IoT would consume and generate. The key to unlocking the potential of these trends is data agility, the ability to discover and consume more quality data, faster. We still struggle to achieve these goals because fundamentally, we live in a world of data silos.

Silos are groups of data that are isolated from the rest of the system, resulting in a lack of transparency, efficiency, and trust.  There continues to exist a deeply ingrained belief that for any given situation the only options available to us are to choose one silo over another; maybe one data silo is faster, another more reliable, secure or more scalable, and yet another is cheaper.  You start with one silo and then add additional systems to the point where large enterprises have dozens and even hundreds of them (dare I say thousands?).  This behavior has become industry best-practice, and the only change many customers are willing to consider is to evaluate the newest data silo, replacing the old generation.  The most substantial advancement in the last five years was the addition of public cloud as a serious alternative to on-premises solutions, but fundamentally clouds are just another massive data silo.

I had a revelation while I was the CEO of Fusion-io.  We had solved a real problem that caused customers real pain but, in the end, we were creating more silos as well (many more).  Each silo has its own set of rules, processes, and limitations making the situation not only counter-productive but also counter-cultural as modern society strives for the users of products and services to be empowered and dictate the terms of engagement to meet their needs and requirements.  I realized that data is tethered to infrastructure and in the modern world that seemed outdated and antiquated as the rest of IT became more automated, self-service, and virtualized.

I concede that to store data; silos must exist. However, I contend that the approach to utilizing and managing unstructured data should transcend the physicality of whatever storage it resides on.

The Hammerspace mission is to untether data from its infrastructure, eliminating the inherent inefficiencies of data silos.  The new manifesto for data management tells us that data should:

  • Be easy to access, regardless of where it resides
  • Enable insights into your business
  • Be orchestrated by intent
  • Deliver micro-granular control
  • Be streamlined with a minimal number of copies
  • Not have to be moved between data silos to achieve all of the above

Our goal is to create a product, elegant in design, to virtualize data; making it easy to manage and consume across any infrastructure found in the hybrid multi-cloud.  We reject the conventional wisdom that building bigger, faster, cheaper data silos will solve the data problems of the future.  Moreover, we believe that the people who put data to work, DevOps and DataOps teams, are the best suited to direct the management of data. These are the people creating value from data, delivering on business objectives and driving digital transformation – everything else should be automated.

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