Welcome to the September edition of the Hammerspace newsletter!
This month is all about Media and Entertainment! Our team just wrapped up a fantastic few days at IBC2022 where Hammerspace was selected as a winner in the Best of Show Awards by TV Tech which recognizes innovation and excellence in the M&E industry, and our booth was buzzing from dawn to dusk.
Why were we selected for the Best of Show awards? Hammerspace has revolutionized the way broadcast, film, and other industries can manage distributed workflows by efficiently orchestrating data anywhere, providing high-performance local access for distributed workforces, and unifying data sets across vendor storage systems.
We’re proud to give television and film creatives, content publishers, special effects artists, and corporate video producers the ability to securely work efficiently and effectively in a decentralized world. The workforce is increasingly working remotely and often are not local to their peers at headquarters nor the data center environments.
Hammerspace enables remote creative teams to work with high-performance, local data at their workstations, wherever they reside. Our software-defined solution provides unified file access and automated data orchestration that spans otherwise incompatible storage types from any vendor, plus multiple locations, clouds and cloud regions.
Unlike solutions that shuffle file copies between incompatible storage types and distributed environments, Hammerspace creates a high-performance parallel global file system that seamlessly spans storage from any vendor, bridging silos, locations, and clouds.
Read more to find out how we’re working with our technology alliance partners that are making the decentralized cloud a reality for M&E.
In this Issue:
- Vertical View: Media and Entertainment
- Jellyfish Picture’s CTO Jeremy Smith on the Distributed Creation of Content
- Welcome to the Hammerverse Blog with Tony Asaro: Data Gravity Is Dead!
- Video: Benefits of a Global Data Environment for Gaming, Media and Entertainment
- Hammerspace Use Case: Burst to Compute
- In the News
- New Resources: Hammerspace Technology and Global Data Environment white papers
- Upcoming Events
Hammerspace software delivers a Global Data Environment to give users, applications, and cloud services local access to data, no matter where it’s stored. It is designed to help M&E artists to create, analyze, and manage creative projects from inception, to collaboration, to archive across a decentralized environment.
Decentralized production stretches both resources and budget in multiple areas:
- Distributed Workforce – Hammerspace enables organizations to leverage remote talent with tools to orchestrate content to remote locations and provide low latency, local read/write access to global data.
- Metadata-Driven Workflows – Actionable Metadata-based policies enable complete control and lifecycle management of your content. Define and enforce policies to meet access, cost, performance, locality, security, and protection objectives.
- Cost Control – Make all data accessible and available from any location with a high-performance parallel global file system, while simultaneously ensuring it is stored and protected on the most cost-effective storage tier.
- Hybrid Cloud Storage and Burst Render Flexibility – Enable simple and automated hybrid cloud flexibility. Access the most available or most cost-effective compute resources and storage capacity across any cloud, any region, instantly. Meet unforeseen peak demands and access new technologies.
Find out how Hammerspace can help media and entertainment organizations create, analyze, and manage projects from inception, to collaboration, to archive across a decentralized environment.
DATA UNCHAINED PODCAST
Join host Molly Presley for this episode with Jeremy Smith, Chief Technology Officer of Jellyfish Pictures, as they dive into the challenges facing the entertainment industry when it comes to moving large amounts of data, their solutions, and what they hope the future will look like for data as a whole. Jeremy provides a unique behind-the-scenes look at what’s behind the films and shows that we love.
We’re excited to announce a new blog series from Tony Asaro, SVP of Strategy and Business Development for Hammerspace.
In his inaugural post, Data Gravity Is Dead….And There Was Much Rejoicing, Tony proclaims that Hammerspace has eliminated data gravity. (“It’s done. Gone. Extinct. Seriously.”)
Read more to learn about “Anti-Gravity in the Real World” and how Hammerspace is helping enterprise organizations to make their unstructured data accessible, mobile and available, regardless of where it’s stored.
Got 60 seconds? Click here for an fun and educational look at how we’re working with many of the leading organizations in M&E to power their workflows with remote creative teams and distributed infrastructure!
Check out our press release announcing several Gaming and M&E workflow and storage integrations at IBC, with organizations including Autodesk ShotGrid, HP Anyware, Projective Strawberry, Seagate Lyve Cloud, and Storj. These integrations leverage the power of the Hammerspace Global Data Environment to make data available anywhere.
Video rendering, data analysis, simulation, and other workloads often require thousands of compute cores per project. Most applications do not have access to the required number of processors and need to burst to alternative data center or cloud compute environments for large jobs.
With Hammerspace, organizations benefit from having complete control of which compute cluster or region they want to use for a given workload. Hammerspace easily and transparently moves data on a schedule, or more commonly, under the control of customers’ own scheduling.
Here are the top 3 benefits of of burst rendering with Hammerspace:
- Leverage All of Your Organization’s Compute Resources – Most organizations have some compute clusters that are fully utilized while others have idle time. Make the most out of the resources you own by keeping them running at capacity.
- Access Additional Compute Power in the Cloud – Many workloads only need added compute power on occasion. Burst to the cloud on occasion to harness the full number or cores you need to keep a project on schedule or to add unplanned additional workload.
- Compute in the Lowest Cost Region to Save Money – The cost per core in a cloud region is dependent on many factors. Choose the region for your compute job that is most economical to save substantial money.
It’s been a busy few weeks since our last newsletter, and we’ve got lots of great news to announce! Check out our recent press releases:
- Hammerspace Named a 2022 Sample Vendor by Gartner for Storage and Data Protection Technologies in the 2022 Gartner® Hype Cycle™ report.
- Hammerspace Appoints Industry Veteran John Harechmak to Lead Systems Engineering Teams and Drive Customer Success – John joins us from Cohesity and leads the solution architect team, overseeing post-sales implementation and customer education, and ensuring ongoing customer success.
Our founder and CEO David Flynn recently spoke with Blocks & Files editor Chris Mellor about the future of data gravity. Here’s the resulting three-part series providing some analysis and perspective after their conversation:
- Hammerspace Fixes Broken Data Access Layering
- Hammerspace’s Full Coverage in its Market Positioning Radar Diagram
- Hammerspace Concept Ready for Market Testing
You can download an updated version of our Global Data Environment White Paper, providing an understanding of the problems Hammerspace solves, the context of why this is important, and what Hammerspace’s key capabilities are to address them.